Blog – Whatsbog

Influencer Marketing: a True Game Changer

In the past 20 years, marketing has gone through a massive revolution, triggered by available tools. 

If you go back to the mid 90’s, some lucky students, engineers and business people had the privilege to start working on computers, managing to crush some data out of machines. At that time, it sounded pretty advanced, but when looking back it was more like Jurassic…  It was still the age when your marketing options were roughly to spend big money on magazine, billboard or TV advertising… 

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Can Influencer Marketing save small businesses?

In the past 20 years, marketing has gone through a massive revolution, triggered by available tools. 

If you go back to the mid 90’s, some lucky students, engineers and business people had the privilege to start working on computers, managing to crush some data out of machines. At that time, it sounded pretty advanced, but when looking back it was more like Jurassic…  It was still the age when your marketing options were roughly to spend big money on magazine, billboard or TV advertising… 

(more…)